FionaK |
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| Hadn't heard the term before: I am opposed to folk who write porridge rather than a natural language. There seems to be some dispute about what the term actually means (guy's name is Marcuse, btw) and that is the problem with jargon.
Having said that I think the concept is very useful, even with those limitations: it is certainly expressive of one of the mechanisms of consumer capitalism and we are short of characterisation which help us to think. So I am grateful for you drawing this to my attention.
So far as I can tell so far, it is more to do with consumerism than competition, though. And it is a bit off topic for this thread for that reason. If you know about this then it would be great if you started a thread about it because I do not think this is a well known term (though it might just be that I have not come across it)
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