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It has been mentioned a number of times before on this board, in different contexts: the drip feed of neo-liberal religion. It's the constant but subtle introduction of neo-liberal themes in our information streams.
It is interesting to consider why this happens. Who is responsible for the drip feed? Although it works well graphically, there is no evidence of some secret agency infiltrating all media-outlets, and secretly changing the texts, or compelling content creators of all stripes to put neo-liberal phrases in their texts.
Take newspapers. I can understand why they would elect to censor certain articles or phrases that are relevant to a news story (because it would upset their advertisers). I can also understand why it would write positively about a certain (commercial) institution (because the advertisements would be more valuable to that institution).
But I can't quite see a mechanism like that for the drip feed of voluntary unemployment, self-regulating markets, big government bad, austerity is healthy, and what have you. Some of those myths certainly help to 'rationalize' what businesses tend to do, so it makes their lives easier. But having any newspaper repeat the phrases doesn't directly increase an individual company's sales. They just change the collective awareness over (a long) time. And because it changes the entire playing field about equally, and over a considerable period of time, it can't factor in to a business' strategy, generally. Just like destroying the environment is a business externality: we will cease to exist as a species in one or two generations, but burning fossils boosts productivity cheaply now. A drip feed just takes too long and spreads too evenly for any company to have direct benefit.
So it is not a conspiracy, and I don't think there is a structural incentive to insert those phrases, even if it indirectly benefits business. Then why do individual journalists put it in their reports? I'm guessing it's by accident or sloppy thinking. They have accepted it, perhaps, and then confer it to the rest of us. Maybe?
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